Serenity's Medical Fiduciary model has been featured on Inside Tech Portugal, in a piece that looks at why navigating private healthcare has become harder, not easier, as the options have multiplied.
Drawing on co-founder Dr. Michael Averbukh's recent conversation with Xraised, the feature explains why access alone does not give anyone direction, and what changes when someone takes responsibility for the whole medical journey, getting to know a member long before anything goes wrong.
It also goes beyond the model itself: the human side of case management, the moments when a member simply needs someone to talk to, and the culture of learning Dr. Averbukh brought from more than three decades in clinical practice and hospital leadership.
"Treat your health with at least the same seriousness that you treat your wealth."
The full feature explores what that looks like in practice, from choosing the right specialist to coordinating care and navigating insurance, and why the best time to build that relationship is before you need it.